Insider's Guide: A/X TV

If you're anything like me, you'll know that fashion isn't just about the clothes; there's a lifestyle along with it. Certain brands capture certain lifestyles: When I think of Ralph Lauren, I think clean, crisp Americana. Chanel will forever be classic and understated. And Marc Jacobs is the cool, urban kid who continues to surprise.

One such brand, though, has always been edgy, graphically modern, and possesses a cool sophistication. Armani Exchange mixes the feminine with the tough, the delicate with the rough, and everything in between. What's even better is that the brand recently launched A/X TV, which gives you a backstage pass to what goes on with the brand. See behind-the-scenes footage of ad campaigns, model interviews, and events. Learn what really goes on at fittings. There's even remixed music that you can download and share (which is great, considering I am utterly sick of my iTunes).

The best part is the constant updates, so you'll always be in the loop with insider info.


A still from a fitting


Glimpse of the new ad campaign

Be sure to click on the sidebar link, to take you directly to the site. A place where fashion, music, and culture collide, and a brand's lifestyle shines through.

http://www.roweandesign.com/clients/axtv